CASE STUDY : Sears Optical Kardashian Launch
In anticipation of the launch of the exclusive Kardashian Kollection at Sears Optical, a mailer and email campaign was deployed to a select group of registered and perspective customers. A high gloss, UV printing technique was done to createe a sexier, more glam feel, using a tone-on-tone pattern. The design was then requested to be pulled back into the in-store branding atmosphere.

Color Palette


Roles : Designer : Art Director

Animated email GIF
In addition to the self mailer, an animated email was sent to a directed audience to announce the arrival of the Kardashian Kollection. The animated gif teases while using the brands logo to reveal the key messaging.

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