CASE STUDY : Santa Magic
an Amy Mills Design business

This internationally-known custom Santa letter business was created to bring the magic of the holiday season right into the hands of children across the globe. When ordering, customers fill out a short questionaire, to which a letter is custom copywritten for that specific child. The letters were then pre-shipped to Alaska, where they received the "official" North Pole cancellation stamp.

Color Palette


Roles : Founder/Owner : Creative Director : Designer : Copywriter : Site Developer

Website and Online Branding
an Amy Mills Design business

The site welcomes onlookers with a playful splashpage, which warns viewers that they are entering a "North Pole Top Secret" site and attempts to keep peeping eyes from seeing the magic "behind the curtain". Online branding was playful and consistent.

Return to work gallery